Apple TV+ Needs a Button

From M.G. Siegler on The Problem Apple Had with The Problem with Jon Stewart:

But also, second, perhaps Apple simply has a very real marketing problem on their hands with Apple TV+. There are several signs that point in this direction, from surveys to the fact that they just shook up that team, replacing the head of marketing for content after only 16 months. Stewart aside, the content as a whole, is actually very good on Apple TV+. They seemingly just need more people to know about it (and, of course, sign up to watch it).

I've maintained for months now that my family could ditch all other streaming services and get by just fine on a mix of Apple TV+ and YouTube content for quite a while before we'd run out of good things to watch. We might need to dip into Disney+ every so often for a movie or Star Wars series. But my kids will pick YouTube channels before almost anything—and all of us love Ryan Trahan's channel—and my wife and I have enjoyed every Apple TV+ series we've tried. Some of our favs include:

• Slow Horses (3 seasons, seasons 4+5 coming)
• For All Mankind (4 seasons)
• The Morning Show (3 seasons)
• Defending Jacob (1 season)
• Severance (1 season, new one coming soon)
• Bad Sisters (1 season, another one coming)
• Silo (1 season, another one coming)
• Hijacked (1 season, another one coming)
• Lessons in Chemistry (1 season)
• Manhunt (1 season)
• Mythic Quest (3 seasons)
• Ted Lasso (3 seasons)
• Physical (3 seasons)
• The AfterParty (2 seasons)
• Shrinking (1 season, more coming)
• Palm Royale (1 season)

And that barely touches the surface of all the series, movies, documentaries, and kids shows on the service.

Maybe what Apple needs is deals with tv makers to add a "Apple TV+" button to remotes so it's as easy to become the default as the Netflix button is.