Saskatoon Speaks and Toronto's Waste

— 1 minute read

In sharp contrast to the corporate blah blah of this video from the freshly launched Saskatoon site is this video from the City of Toronto's e-waste program:

I love the idea/purpose behind Saskatoon, just not the promo video that probably cost $5-$10k to produce. Why bother producing a video that, aside from the images, could be talking about any other city in North America? Seems like a missed opportunity for an otherwise great campaign.