Saskatoon Speaks and Toronto's Waste

In sharp contrast to the corporate blah blah of this video from the freshly launched Saskatoon Speaks.com site is this video from the City of Toronto's e-waste program:

I love the idea/purpose behind Saskatoon Speaks.com, just not the promo video that probably cost $5-$10k to produce.  Why bother producing a video that, aside from the images, could be talking about any other city in North America?  Seems like a missed opportunity for an otherwise great campaign.