in Podcasting

Relay FM

Congratulations to Stephen Hackett and Myke Hurley on the announcement of their new podcast network, Relay FM.

Stephen:

We’ve spent lots of money, lots of time and lots of energy in creating Relay FM. It’s ours. We’ve molded it with our own hands; what it is and what it becomes is up to us and our amazing hosts. Relay is a labor of love, and I think it shows.

Myke:

We just want to become the place you think of when you want to listen to some cool, interesting and fun shows. I want you to be able to see a show on Relay FM and know that it’s going to be good. That’s what we strive for every day.

In as much as someone might think a new podcast network would be bad and add competition to what I’m working on, it’s really not the case. Podcasting needs to become more familiar to more people so that we all rise together. And the only way that’s going to happen is by having quality podcasts that draw people in to the medium.

Looking forward to hearing big things from Stephen, Myke and co. next week.

  1. It’s evident that small clusters of podcast networks are going to continue to keep popping up. Now that the original podcast networks have laid a blueprint, others will proliferate. This is a good thing. It means there is a market for podcasts.

    iTunes (on the phone) helps the audience consume, not sure about discovery yet.

    The next hurdle I see is getting past having Squarespace and Mailchimp sponsor 8 out every 10 podcasts. That is unsustainable, and not very healthy. Some networks use a subscription model, others are able to get a diverse array of smaller sponsors, other use pledges like Patreon or Tugboat Yards.

    I agree 1000% that a rising tide will lift everyone as listening to podcasts moves towards becoming commonplace for the mainstream.

  2. Agreed.

    I think that what Lex Friedman/Midroll are doing by bridging the gap between comedy/arts/tech in podcasting sponsorship is helping a ton to diversify the companies that see podcasting as a viable medium to advertise. But more to be done.

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