Apple and the Wearable

— 2 minute read

John Gruber does one of his patented throwaway comments that could be telling his readers actual details:

The only way this could get funnier would be if it doesn’t even ship until after Apple announces their wrist wearable thing next month.

It's Friday afternoon and I'm late for a family supper but why not throw some prognostication about the Apple wearable device onto the fire before I leave?

Why a Wearable? permalink

I still have a hard time seeing Apple releasing something wearable. As a friend and I talked about it we realized Apple has finally convinced most of us to not wear a watch anymore because why bother? The iPhone in your pocket is a better watch, among other things, than any watch we'd be able to afford. And now you're telling me Apple is going to try and convince me to start wearing a watch again?

What is that Thing? permalink


Apple's never been afraid to go double back on previous plans if new ideas emerge. I don't see a lot of people with Fitbit's on in regular society, but the number is certainly growing. The health/fitness angle on some sort of wearable has to be an attractive market to play in for Apple on many levels. Not the least of which is the new Health app coming in iOS8. They're going to need some sort of thing to collect more data on you than just your iPhone would provide - never mind all those people who just have an iPad.

This calm before the potential storm of whatever hardware Apple may come out with is typically a very exciting time - see pre iPhone, iPad, etc. days - but the wearable discussion has a general feeling of so what?

It's hard to get excited for an inanimate thing that will just sit on my wrist and collect data about me. It'd be a little easier if I thought they'd actually put a screen/interface on their wearable but I just figure out how or why they'd want to do that. The iPhone makes a perfect screen and interface for that already.

We will of course have to wait and see what happens on September 9th, 2014 at the rumoured Apple event. New iPhones to be sure. iOS 8 availability announcement likely.

Will there be one more thing?