in Apple, Blogging

Bad Writing is Bad TUAW

Update: Mike Rose, lead editor at TUAW, left a comment indicating they’re updating the article attribution. I think I need to start writing posts assuming people might come and actually read them.


Laura Lang, CEO of Time, Inc. and Eddy Cue, Apple’s VP for Internet software and service, confirmed in a phone interview that Time’s magazine lineup is coming to the iPhone and iPad.


If you saw the above sentence on my blog, you’d think I was the one who had the interview, right? At least that’s how I read it.

And that’s how it’s written on a recent post on TUAW1, a popular Mac news and rumour blog owned by AOL.

Except that Eddy Cue, a VP at Apple, didn’t talk to anyone at TUAW on the phone. He actually talked to Amy Chozick at the New York Times for her article that TUAW linked to. And the TUAW author just copied that sentence, changed a bit of wording, but forgot the important part of the sentence which made me think Eddy Cue and the CEO of Time, Inc. had talked on the phone with a blogger at TUAW.

Far be it from me to be the bastion of good writing and proper journalism, but it is too bad that in the rush to get a story out the door first!! there’s often missed opportunity to get the story right.

While I’m on my soapbox, my other complaint with the Apple rumour-mill bloggers is when they use a lead/title that implies something is going to happen, i.e. “Apple to Release an Magical TV with All Wheel Drive at WWDC”, when in fact it’s just a rumour and they should be titling it “Apple Rumoured to Release…” but that gets tiring and doesn’t help as much with the link bait SEO tactics to drive page views and advertising clicks.

Such is the monster we’ve helped create.


  1. TUAW stands for ‘The Unofficial Apple Weblog’ 
  1. Chris, as you say, the post links to the NYT article. In fact, the very next sentence of the post is "According to a New York Times report, all of Time's magazines including People, Sports Illustrated, InStyle and Entertainment Weekly will be available soon in Apple's newsstand app." with a link to the NYT story.

    That said, you're right that the attribution should have been tighter. It's my goal to make it immediately clear to anyone reading our site when we're speaking from our own sourcing vs. someone else's interview or article, and we missed the mark on this one. The post will be edited to correct this.

    Thanks for your feedback.

    –Mike Rose, lead editor, TUAW

  2. Thanks Mike. And like I said, I'm sure going through some of my 1,000+ posts on here would reveal some pretty poor writing. And thanks for stopping by and leaving a comment – really appreciate you taking the time to do that.

    Crap. I miss the days when I could write a snarky post on my blog and nobody would come read it. That's twice in a row I've had the "object" of my post come back and leave a comment. Haha.

    Chris

  3. Ha! Always happy to engage with thoughtful and constructive critiques. It's a pretty big Internet, but as the saying goes, I wouldn't want to paint it.

  4. Exactly.

    Looking in the mirror a bit, it's too bad I'm quick to write a negative post than a positive one. Overall I really do enjoy TUAW's writing and reporting. Many other Apple sites have long since been kicked to the RSS curb. Appreciate all the work you do over there.

    Chris.

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