Big news in the GIF world with the announcement that Facebook is buying Giphy for $400 million.

John Gruber on why Giphy is going to try and retain it's brand - which every company that's aquired always states that it's going to do:

Of course Giphy is going to retain its own brand. If they renamed it to “Facebook Tracking Pixels”, usage might drop off.

I'm not sure who's behind Tenor but it's the GIF search tool used inside of Discord. I'd imagine there's a few companies who are concerned about privacy, like Apple with Messages which currently uses Giphy, reaching out for better integration support these days.

Facebook Buys Giphy