1 part guitar amp, 1 part Bluetooth speaker. I'm intrigued.
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Jim Dalrymple has had a review model for a couple weeks and he likes it:
Overall, I loved AMPLIFi, both as a guitarist and from a technology standpoint. The 75 watt version costs $399 and the 150 watt model is $499. This is an amp I’ll be using a lot.
The sacrifice in tone to a cheaper DSP makes me worried about giving up my Marshall tube amp1 but the practical side of having a great Bluetooth speaker and amp in one package sure is tempting.