Systrom downplays the idea that this courtship was in any way remarkable. “I think everyone thinks that the acquisition was made in a dark room with Trent Reznor music playing. Do you know what I mean? Like there was some dramatic thing,” he says, referencing a scene from The Social Network. “And it turns out that some of the biggest decisions get made relatively quickly, without much fanfare.”
Kara Swisher at Vanity Fair.