The headline in The Wall Street Journal reads "Video Speed Trap Lurks in New iPad":

Two hours of college basketball—which he viewed mounted to his car dashboard and live at tournament games—had burned through his monthly wireless data allotment of two gigabytes. Now, to keep surfing the Web or watch more NCAA hoops over Verizon Wireless's 4G network, Mr. Wells will have to pay an extra $10 for every gigabyte above his current $30 subscription.

Obviously as the leader in the mobile device market, Apple has the target on it's back. But seriously - report this for what it is. If you use a mobile device on a cellular network to watch video, you're going to burn through your data allowance on your plan. iPad or not.

Jim Dalrymple offers up even better advice for readers:

Here’s another tip for the user and Wall Street Journal — don’t hit your iPad with a hammer because it could damage the device.