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# Instagram Launches Threads - How Meta
- URL: https://chrisenns.com/2023/07/instagram-launches-threads-how-meta/
- Published: 2023-07-06T06:00:00.000Z
- Updated: 2024-04-02T23:26:58.000Z
- Description: Instagram launches Threads, via Meta.
- Author: Chris Enns
- Tags: Instagram, social media, Meta

Instagram launching their Twitter clone Threads - [I'm @iChrisv2 on Threads](https://www.threads.net/@ichrisv2?ref=chrisenns.com) \- built off the social graph you have on Instagram is such a smart play. Despite having a massive amount of users on Facebook, they're not leveraging that platform to boost Threads in part because that would be a huge turn off to all the people looking for *anything* to leave the sinking Twitter ship. As far as I can tell, they haven't even told Instagram users about Threads yet. I'm sure both platforms will eventually be pushed to Threads.

### It's Only Been a Day

Threads hasn't been publicly available for 24 hours, and people are already proclaiming things with 100% certainty about it:

- "It's so fresh and new here like the first day of school!" (*Every social media platform feels that way at first until the marketers, ads, and bots ruin it for everyone.*)
- "Here's how to use Threads for success and profit!" (*See first statement about marketers*)
- "Threads is ruining our lives because it's collecting data and using your posts for machine learning evil!" (*Very possible. But if you're already on Instagram you've been feeding Meta your data for a while.*)

What I think is going to be fascinating about Threads is how Meta is attempting to thread (ha!) the needle on bringing very different worlds together on one platform. Twitter users have a very different style and vibe than Instagram than Facebook than Tumblr, etc. And yet Threads feels like it's trying to go after all of them in a way. And when Meta does turn on the Facebook tap and suddenly your mom, that weird uncle, and friend from high school you've been ignoring starts following your Threads - there's no longer that nice Twitter vs Facebook wall that used to keep those two worlds apart.

### More on Threads elsewhere

- [Unravelling Threads](https://jacobtender.net/blog/threads/?ref=chrisenns.com)
- [Daring Fireball: Threads](https://daringfireball.net/2023/07/threads?ref=chrisenns.com)
- [Meta Threads a Needle. Some quick, initial thoughts on Meta’s… | by M.G. Siegler | Jul, 2023 | 500ish](https://500ish.com/meta-threads-a-needle-ea3729f377be?ref=chrisenns.com)
- [Threads – 512 Pixels](https://512pixels.net/2023/07/threads/?ref=chrisenns.com)
- [Users Join Threads in Droves - MacStories](https://www.macstories.net/news/users-join-threads-in-droves/?ref=chrisenns.com)
- [Want to Delete Your Threads Profile? Then Delete Your Instagram Account, Says Meta - MacRumors](https://www.macrumors.com/2023/07/06/deleting-threads-profile-also-deletes-instagram/?ref=chrisenns.com)