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# Facebook Buys Giphy
- URL: https://chrisenns.com/2020/05/facebook-buys-giphy/
- Published: 2020-05-16T00:43:15.000Z
- Updated: 2024-04-08T23:51:30.000Z
- Author: Chris Enns
- Tags: Uncategorized, #wp, #wp-post, #Import 2024-04-08 17:31, #ichris

Big news in the GIF world with the announcement that [Facebook is buying Giphy for $400 million](https://www.axios.com/scoop-facebook-to-buy-giphy-for-400-million-4a75a359-833b-484d-b15b-87e94d3de017.html?ref=chrisenns.com).

[John Gruber](https://daringfireball.net/linked/2020/05/15/facebook-giphy?ref=chrisenns.com) on why Giphy is going to try and retain it's brand - which every company that's aquired always states that it's going to do:

> Of course Giphy is going to retain its own brand. If they renamed it to “Facebook Tracking Pixels”, usage might drop off.

I'm not sure who's behind [Tenor](https://tenor.com/?ref=chrisenns.com) but it's the GIF search tool used inside of [Discord](https://discord.com/?ref=chrisenns.com). I'd imagine there's a few companies who are concerned about privacy, like Apple with Messages which currently uses Giphy, reaching out for better integration support these days.