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# Designed by Apple - Intention
- URL: https://chrisenns.com/2013/06/designed-by-apple-intention/
- Published: 2013-06-11T12:00:00.000Z
- Updated: 2024-04-08T23:52:41.000Z
- Author: Chris Enns
- Tags: Uncategorized, #wp, #wp-post, #Import 2024-04-08 17:47, #ichris

[Direct link to video](https://youtu.be/VpZmIiIXuZ0?ref=chrisenns.com)

> There are a thousand no's for every yes.

On one hand this video is exactly what Steve Jobs seemed to push Apple to be - and yet the direction Tim Cook and company are taking Apple as evidenced by the [WWDC 2013 keynote](https://chrisenns.com/2013/06/wwdc-2013-designing-something-requires-focus/), particularly iOS 7, is one Apple could only take without Steve Jobs.