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# Apple Defends It's Ability to Sell Stuff at Whatever Price it Wants To
- URL: https://chrisenns.com/2012/10/apple-defends-its-ability-to-sell-stuff-at-whatever-price-it-wants-to/
- Published: 2012-10-24T12:00:00.000Z
- Updated: 2024-04-08T23:52:30.000Z
- Author: Chris Enns
- Tags: Uncategorized, #wp, #wp-post, #Import 2024-04-08 17:47, #ichris

Despite the outcry of bloggers and tech nerds, Apple will shockingly continue to sell the iPad mini at whatever price it deems necessary to turn a profit and sell a whole bunch.

Philip Schiller, Senior VP of Worldwide Marketing at Apple, [defended their pricing](https://www.reuters.com/article/2012/10/23/us-apple-schiller-idUSBRE89M1IN20121023?ref=chrisenns.com):

> "The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices. And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."

Translation: Cheaper tablets from our competitors are cheap. We sold 100 million iPads when the least expensive model was $399\. We think people will happily pay $70 less to continue buying iPads.