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# iPad Sales Need Not Apply
- URL: https://chrisenns.com/2011/11/ipad-sales-need-not-apply/
- Published: 2011-11-24T12:00:00.000Z
- Updated: 2024-04-08T23:52:14.000Z
- Author: Chris Enns
- Tags: Uncategorized, #wp, #wp-post, #Import 2024-04-08 17:47, #ichris

John Gruber [wrote an interesting article](https://daringfireball.net/2011/11/fun%5Fwith%5Fnumbers?ref=chrisenns.com) on how the NPD Group[1](#fn-19827:1) [goes out of their way](https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr%5F111122b?ref=chrisenns.com) to make the PC tablet industry sound like it's doing just fine - so long as you turn a blind eye to the pummeling the iPad is inflicting on the rest of the industry. The numbers are from January through to October, 2011.

> "According to NPD's Consumer Tracking Service, 76 percent of consumers who purchased a non-Apple tablet didn't even consider the iPad..."

So 3/4 of the people who didn't buy an iPad, didn't consider buying an iPad. Shocking, right?

Using a fairly safe estimate of 10,000,000 iPads sold, John is able to guess that nearly 90% of tablet sales were iPads.

So 10% of the tablets sold went to 5 other companies.[2](#fn-19827:2)

Or as [Jason Snell tweeted](https://twitter.com/jsnell/status/139517109439959040?ref=chrisenns.com):

> If I'm reading it right, it suggests 92% of tablet buyers considered iPad and 89% bought iPad. That's... not a good sign for competitors.

Time to figure out a way to buy some Apple stock.

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1. A market research group that companies would use to justify or gauge a particular focus for their future products or services. [↩](#fnref-19827:1)
2. One of those companies was HP, who had a $99 fire-sale on their tablet attempt. [↩](#fnref-19827:2)