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# Battery - The Next Frontier
- URL: https://chrisenns.com/2011/04/battery-the-next-frontier/
- Published: 2011-04-20T12:00:00.000Z
- Updated: 2024-04-08T23:52:06.000Z
- Author: Chris Enns
- Tags: Uncategorized, #wp, #wp-post, #Import 2024-04-08 17:47, #ichris

Ben Brooks, over at [The Brooks Review](https://brooksreview.net/2011/04/bullet-point/?ref=chrisenns.com), posits that the battery length of the devices/computers we cart around is the new benchmark everyone is going to measure as the most important factor on a new purchase.

Whereas we used to measure processor speed, RAM, and software the next great marketing battle is for power consumption, or lack thereof.

The only problem is:

> We have been so used to crappy battery life for so many years, that now we freak out when a battery that lasts for 10 hours shows only 40% remaining (meaning 4 hours battery life left). He’s not alone, last night my iPhone 4 was at 10% battery life and I only had another 20 minutes before I went to bed — yet the prospect of the battery reaching single digits before then was very unnerving.

10 hour battery life on the iPad 2\. 5 hours of wireless web work on the MacBook Air and 30 days of standby. 7 hours of wireless web work on the MacBook Pro. Apple's definitely in a great position with all their research and innovation on the battery front - if it indeed is the next battleground.