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# Origin Stories
- URL: https://chrisenns.com/2010/07/origin-stories/
- Published: 2010-07-29T12:00:00.000Z
- Updated: 2024-04-08T23:51:59.000Z
- Author: Chris Enns
- Tags: Uncategorized, #wp, #wp-post, #Import 2024-04-08 17:47, #ichris

A great [episode of This American Life](https://www.thisamericanlife.org/radio-archives/episode/383/Origin-Story?ref=chrisenns.com) featuring the story of a legendary advertising copywriter Julian Koenig who came up with such gems as the Volkswagen ad "Think Small" featured in an episode of Mad Men.

![](https://chrisenns.com/wp-content/uploads/2010/07/thinksmall.jpg "Think Small")